Cultural diversity in companies: why is it so important?

Ensuring cultural diversity in companies today is paramount for an inclusive and healthy work environment for everyone, where employees feel represented, participate, and identify with the culture of the organization.

Promoting diversity is also, increasingly, a trend in the labor market. And it is possible to observe, more and more, an increase in the number of professionals who see in companies that guarantee this kind of action, a differential. 

Throughout this article, you will understand what cultural diversity is and what the benefits of promoting it in your company are. Check it out!

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What is cultural diversity?

Cultural diversity is a concept developed by professionals in sociology and anthropology to define the existence of cultures and perspectives within our society. 

When we talk about cultural diversity in companies, the idea is that these various ethnic and social groups have representation within the organization. Here, we talk about origins, political views, sexual orientations, ages, social classes, religions, special needs, among others. 

In other words, cultural diversity within companies is nothing more than promoting this environment of inclusion for people who, in society in general, are marginalized or minorities.

Welcoming the diverse profiles of people needs to be part of the organization's core, and not just promoted by word of mouth. Inclusion should not be seen as "something to be solved", but as something that is genuinely believed in and understood. 

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Why ensure cultural diversity in companies?

For those who promote cultural diversity in companies in a truly inclusive way and live these values, the benefits achieved can be immeasurable. 

First, there is, of course, the greater engagement of employees. From the moment a professional feels truly represented by the company and is inserted in its values, he becomes much more motivated, committed, and deeply involved with his work. 

Consequently, this work generates more results. Happy employees are employees who contribute more to the growth of the company. In addition, it is possible to observe a decrease in turnover ratewith less turnover of professionals. 

Last but not least is the company's contribution to a more inclusive society, with less prejudice and discrimination. 

To get there, however, it is necessary to guarantee that these employees have their space, promoting training and inclusion programs, including these actions in their selection processes, and ensuring that the communication and language used by the company are in accordance with this reality and are not exclusive.

Cultural diversity in business is a great advance for society as a whole, but we are just beginning on this journey. To learn more about topics like this, keep following Alymente's blog. 

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