How changes in behavior during the pandemic have impacted employment benefits

Covid-19 brought transformations that impacted on the most diverse aspects, both for companies and employees. In a short time, the changes in behaviour, a reflection of the pandemic, forced us to adapt the way we live. 

Because of this transformation, the benefits offered by companies must also undergo adaptations to fit this new reality and satisfy the companies' workers. Alymente has observed some of these transformations and brought them to you in a cut for you to understand more about the theme! See below. 

What were the changes in behaviour during the pandemic?

The meal benefit, which once accounted for more than 90% of our total, has now fallen to just one-third of benefit spend. This indicates greater diversity in employees' spending needs.

Most of this was for food, indicating a change in habits regarding eating out and while working. This type of benefit increased its share tenfold and now represents a little over 30% of the expenses.

Another highlight is education, health and welfare, which together already account for almost 10% of total spending in the pandemic period.

In other words, we can conclude that there is a trend to seek well-being and health. Today, to meet this type of need, Alymente offers advantages through partnerships with Zenklub and Pague Menos. 

The new behavioural profile

Before the pandemic, we had a single profile, of "Restaurant" spend, which represented just over 80% of our base.

Post-pandemic, we have already identified six distinct spending profiles that represent only 50% of our base. The other half has spending behaviours that blend to different degrees these other six profiles.

This shows that people are increasingly having different priorities and spending needs from one another, which reinforces the need to offer flexible employee benefits. Believing that they can all fit into just one profile is illusory and will not satisfy them.

>>> Read also: Why choose the flexible benefits model?

It's clear, in numbers, the greater diversity of spending among people. So, if your company really wants to offer benefits that suit the most diverse profiles, be sure to get to know Alymente's flexible benefits system, where the employee is the one who chooses what to spend according to their own needs. 

Read our article on how to implement a flexible benefits system in your company!